The Aizawa family (Fuji Farm) has been a farming family since the Edo period, and before becoming peach
farmers, they made their living by rice and sericulture. In the early Showa period, they began producing
peaches and plums, but with the outbreak of war and the need to produce staple foods, all the trees were
cut down.
However, after World War II in 1945, the 13th generation Hideaki, who returned from the war, foresaw that
"in a time of peace, the production of staple foods would shift to luxury foods," and promoted a shift in
crop production. This was the beginning of Fuji Farm.
In 1950, he became a peach farmer, and in 1955, he called on people of his generation in the neighborhood to join him in establishing an "agricultural study group" with local residents, where he was involved in technical workshops and the production of peach and grape seedlings. These seedlings were sold both within and outside the town, contributing greatly to the expansion of the production area.
He also organized a fruit cooperative and established a regional association, similar to today's agricultural cooperatives, to develop markets and jointly purchase materials, and through this association he began selling peaches.
In 1959, he presented his research on the "grass-organic cultivation method for peaches" at the "3rd Agriculture, Forestry, and Fisheries Technology Research Meeting" of the Ministry of Agriculture, Forestry, and Fisheries, and in the same year, he held the "National Peach Convention" at Fuji Farm in 1959.
The 14th generation, who inherited the peach orchard of the 13th generation Hideaki, was interested not only in production but also in breeding. A great peach lover, he developed "Buhei," which is harvested around the time of the first frost, out of a single desire to eat peaches in the cold out of season.
This peach is currently sold under the name "Snow Peach.
It took 18 years to develop this rare peach, which is unique in Japan and the world. It is a dreamy peach that is much sweeter, more fragrant, and fresher than summer peaches.
And the 15th generation has succeeded in making sugar-free jam by taking advantage of the sweetness and aroma of this SnowPeach. We will not stop at this peach, but will continue to develop new fruit products while taking advantage of the characteristics of other fruits.
The challenges of Fuji Farm will continue into the future.
Buhei Aizawa, the 14th generation of Fuji Farm